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Heartland Family Eyecare —Your Dedicated Optometrist in Clive

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Welcome to Heartland Family Eyecare

We are committed to continuing to provide the most comprehensive eye health exams to our patients and continuing the patient focused approach that you deserve. We will continue to have a large selection of contact lenses and frames for you to choose from, with styles, brands, and colors to suit every face and preference.


Quality Care At Heartland Family Eyecare

At Heartland Family Eyecare, we welcome patients of all ages to our comfortable optometry office. Our warm and trusted eye doctors provide personalized optical and medical eye care services to satisfy your family's needs. Depending upon your age, lifestyle, and overall health condition, vision care requirements change. In our friendly clinic, we become familiar with each individual patient in order to customize eye exams and treatment options.

Dr. Morgan Wichman

Dr. Morgan Wichman

Dr. Kelly Soults

Dr. Kelly Soults

Doctor Smiling

See What Our Patients Have To Say

Quality Services
at Heartland Family Eyecare, Iowa

Ensuring crisp and clear vision is only one part of first-rate eye care. Our eye care professionals focus on the long-term health of your eyes and vision. If you experience any eye emergency, contact us immediately. We are here to help.

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Comprehensive Exams

Learn about eye exams, what's involved in a comprehensive exam, and special considerations for kids and contacts.

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Contact Lenses

Whether you wear daily, weekly or monthly disposables, or conventional lenses, check out our selection of lenses that fit your needs.

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Designer Frames

We carry the latest European and American designer eyewear collections in a variety of styles, colors, and materials.

We Know That Clear Vision Leads
To Happier, More Confident Days
Call 515-223-9595 Find Our Location Schedule Appointment

Some of Our More Popular Insurance Plans

Insurance Questions

Have another plan?
Benefit questions?
Paying out of pocket?
Call us, we are happy to help.

  • VSP
  • Medicare
  • United Healthcare
  • Aetna
  • Cigna
  • Spectera
  • Eye Med
  • Tricare
  • Avesis
  • UMR
  • VBA
  • Railroad Medicare Beneficiaries
  • Health Partners
  • Wellmark
  • Medicare Supplement

Our Eye Care Practice in Clive

Call us to make an appointment with our optometrist to talk about your eyeglasses, contact lenses or specialty lens needs. Drop in anytime to browse through our large selection of designer eyeglass frames and sunglasses!

Heartland Family Eyecare

  • 8:30 AM - 6:00 PM
  • 8:30 AM - 5:00 PM
  • 8:30 AM - 6:00 PM
  • 8:30 AM - 5:00 PM
  • 8:30 AM - 1:00 PM
  • Closed
  • Closed
Call 515-223-9595 Schedule Appointment

Our Latest Blogs

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Back-To-School: Why Eye Exams Are More Important Than Ever

Although COVID is still present in our lives, we are slowly returning to a semi-normal life. With so many disruptions this past year, the one...
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Is It Really That Bad to Sleep or Shower In Contact Lenses?

If you wear contact lenses, you likely appreciate the freedom it provides. But did you know that wearing contact lenses in water or while sleeping...
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What Eye Drops Are Best For My Eyes?

Choosing the right eye drops to relieve dry eye syndrome can be a real challenge, as there are several brands and products on the market....
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Childhood Myopia Is in Crisis Mode on a Global Scale

More and more children are being diagnosed with myopia, a common refractive error associated with developing serious eye diseases later in life, such as macular...